Agile-Lean Marketing Team

Agile-Lean Marketing Team

Vision - Continuous Value Delivery

3 months

Internal Client - Marketing Business Team & Engineering Team

Background

At ITyDATA, we envision a world where businesses can increase business impact and value delivery through data and technology. We're bringing this world about through our value-building, innovative, and cost-effective data and technology consulting services. At its core, ITyDATA is an innovative technology and data innovation consultancy. We are focused on simplifying technology and data innovation in order to increase business value and impact. In order to achieve our vision and core marketing goals, we have decided to create an Agile-Lean Marketing Team.

Key Objective

The key objective of this project is to create an Agile-Lean Marketing Team

Key Activities

1. Establishing Kanban method as defined in the Kanban method guide

2. Creating and optimising marketing workflow for continuous value delivery

3. Establishing Kanban system

   
   

   1. Kanban Principles

      
      

   2. Kanban board

      
      

   3. Kanban cadences

      
      

   4. Kanban Practices

      
      

4. Create a Kanban Flow metrics dashboard

   
   

5. Drive agile-lean mindset and practices

Key Outcomes

1. Marketing Team behaviours and mindset are more aligned towards Agile-Lean

2. Marketing Team is continuously delivering value using Flow

3. Demonstrable evidence of improve in marketing workflow

4. An established and maturing Kanban system for Marketing

5. A data-driven interactive Kanban Flow metrics