Agile Marketing Transformation

Vision

Problem

ESG-API Careers is a young and growing career transformation consultancy trying to become the #1 trusted career transformation consultancy / go-to organisation for career transformation consultancy. However, ESG-API Careers is experiencing a low market awareness, poor digital presence, and low marketing-driven conversion rate. Key problem drivers are lack of a robust end-to-end marketing process, high dissatisfaction within marketing, and lack of human resources. This makes ESG-API Careers marketing team frustrated, challenged, and developing a stronger will to transform their marketing process.

Key Transformation Areas

The areas of transformation are:

1. Agile transformation

2. Service Transformation

3. Marketing process transformation

4. Value Transformation

Desired Outcome

1. ESG-API Careers continuously deliver marketing value and impact to customers

2. A world-class marketing service at ESG-API Careers

3. A robust, efficient, and reliable marketing process

4. Happy prospective customers going ESG-API Careers

Primary Objectives

The primary objective of this project is Revolutionising, modernising and digitising the way ESG-API Careers markets

Key Results and Outputs

The four key results/output of this project are:

1. ESG-API Careers Marketing team is agile by using Scrum Framework for delivery value

2. ESG-API Careers transforms its marketing services using STATIS

3. ESG-API Careers has a 4-level end-to-end marketing process

4. ESG-API Careers marketing team is incrementally and iteratively delivering marketing value