Grow the Business HubSpot Flywheel

Grow the Business (GtB) HubSpot Flywheel

Vision - Turning Strangers into Promoters

3 months

Internal Client - Marketing Business Team

Background

At ITyDATA, we envision a world where businesses can increase business impact and value delivery through data and technology. We're bringing this world about through our value-building, innovative, and cost-effective data and technology consulting services. At its core, ITyDATA is an innovative technology and data innovation consultancy. We are focused on simplifying technology and data innovation in order to increase business value and impact. One key business growth strategy is to Grow the Business using HubSpot Flywheel

Key Objective

The key objective of this project is to design and develop an interactive data-driven dashboard for Grow the Business Flywheel

Key Activities

1. Create An interactive dashboard for Grow the Business Flywheel

2. Research, identify and analyse key metrics for Grow the Business Flywheel

3. Research, identify and analyse key datasets for Grow the Business Flywheel

4. Research, identify and analyse key dataflow for Grow the Business Flywheel

5. Research, identify and analyse key data process for Grow the Business Flywheel

Key Results

1. An interactive dashboard for Grow the Business Flywheel

2. Agreed key metrics for Grow the Business Flywheel

3. Agreed key datasets for Grow the Business Flywheel

4. Agreed key high-level dataflows for Grow the Business Flywheel

5. Agreed key high-level data processes for Grow the Business Flywheel

Constraints & Assumptions

1. Can be completed within 12 weeks

2. 1 dedicated agile team

Project Scope

In Scope

1. 1 – 3 Use Cases

2. Flywheel based on current business processes

3. Simple and easy to implement

Out of Scope

1. Flywheels with significant cost

2. AI driven flywheel

Target Stakeholders

Internal Stakeholders

1. ITyDATA Marketing Business Team

2. ITyDATA Advisors

External Stakeholders

1. HubSpot Service Team

Delivery Team

1. ITyDATA Engineering Agile Team