User Persona

Vision

Problem Statement

Operating in a highly competitive market, where firms offer commoditized offerings, ESG-API careers is seeking to differentiate itself from its competitors. As part of its strategic plans in differentiating itself, ESG-API Careers is seeking to advance its service offerings as well as improve the success of its marketing efforts. Key to achieving this is the identification of user persona for ESG-API careers.

Product Value Proposition

The identification of user personas will help ESG-API Careers identify its target audience and cater to it. It’s role as important building blocks in product development and marketing strategy. It will ensure that the right strategies and tactics are employed to create maximum value for ESG-API Careers.

OKR – Objective and Key Results

Objective

The key objective of Product –User Persona is “The identification of user personas will help ESG-API Careers”

Key Results

1. Product Goal 1 - identification of 2 user persona for ESG-API Careers - entry level work experience program focus

2. Product Goal 2 - Develop a prospecting plan for ESG-API Careers - entry level work experience program focus

3. Product Goal 3 - Develop a marketing process flow for ESG-API Careers - entry level work experience program focus

4. Product Goal 4 - A submission of a report and presentation on the identification of user personas, prospecting plan and marketing process for ESG-API Careers.