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Esmee L.

Scrum Master & Delivery Manager - Product Website

This was my first time and interesting creating a web development user story for the idea 2 product and it was a valuable learning experience for me.


After the live review session, we decided that attendees should now be able to go straight to the course page, see the course, enrol, and buy it. Before this, we didn’t really have a proper course page for the Idea to Product Certificate, so we needed to build one.


To guide us, we looked at another competitors course page and used it as inspiration for our own. The page includes key details like:

  • Course outline

  • Who should attend

  • Price

  • Enrol / payment link


The website is built on Wix, which is our CMS, and holds all the content that appears on ITYDATA. During the session, we also explored the CMS data structure, including course title, category (Scrum, Product, etc.), and other details. Normally, this would be done by a modeller or architect, so it was interesting to see it up close.


Once we saved the information, the course page went live, and we added the payment link so people can buy the course directly. We also used Canva to pull in trainer details and add the Idea to Product logo.


Overall, it was lovely to see how a user story turns into something real that customers can see, interact with, and purchase

Esmee L.

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