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Understanding Sources of Dissatisfaction - STATIK Step 2 -ITyDATA Sales System

Writer's picture: Daluchi KobeDaluchi Kobe

Background

This is a series of posts for Project Brief - Sales Process Transformation using STATIK It is an evolutionary and collaborative approach to implementing Kanban for ITyDATA Sales Team. It helps understand:

  1. Purpose of ITyDATA Sales System as a Customer

  2. Understand sources of dissatisfactions with ITyDATA Sales System - customers and service delivery team

  3. Analyse work demand for ITyDATA Sales System

  4. Analyse current delivery capability for ITyDATA Sales System

  5. Model current system Workflow for ITyDATA Sales System

  6. Identify Classes of Service for ITyDATA Sales System

  7. Define Kanban System for ITyDATA Sales System

  8. Socialise and Negotiate expectations for ITyDATA Sales System


Aim

Understanding sources of dissatisfactions with ITyDATA Sales System
  1. Sources of Dissatisfaction - Customers

  2. Sources of Dissatisfaction - Service Delivery Team

  3. Sources of Dissatisfaction - Top Priorities


Method

Three 1 hour workshops using Miro were conducted to understand sources of dissatisfactions with ITyDATA Sales System - customers, service delivery team, and top priorities

  • Workshop 1 - Understand sources of dissatisfactions from customer viewpoints

  • Workshop 2 - Understand sources of dissatisfactions from service delivery team viewpoints

  • Workshop 3 - Identifying top priorities of dissatisfactions - 1 customer and 1 service delivery team


Results - Understanding Sources of Dissatisfaction

Understand sources of dissatisfactions from customer viewpoints

Example of customers' dissatisfactions are:

  1. Cant buy my work experience programme online

  2. No payment link on website

  3. Enroll button is not working

  4. No testimonal

  5. No example of previous work experience


Understand sources of dissatisfactions from customer viewpoints
Understanding sources of dissatisfaction - Customer

Understand sources of dissatisfactions from service delivery team viewpoints

Example of service delivery teams' dissatisfactions are:

  1. Sales is not automated

  2. No dedicated sales person / team

  3. No sales infrastructure

  4. Too much work

  5. Marketing is not feeding into sales


Understand sources of dissatisfactions from service delivery team viewpoints
Understanding sources of dissatisfaction - Service Delivery Team

Sources of Dissatisfaction - Top Priorities

Identifying top priorities of dissatisfactions are:

  • Customer - Cant buy my work experience programme online

  • Service Delivery Team - Sales is not automated


Top Priorities - Customer and Service Delivery Team
Top Priorities - Customer and Service Delivery Team

Conclusion

  • Significant dissatisfaction amongst customer towards ITyDATA Sales System

  • Significant dissatisfaction amongst team member towards ITyDATA Sales System

  • Top areas to focus on are Buying courses online and automating sales system


Recommendation

  • Action top areas of focus - Buying courses online and automating sales system using a Kanban System and evolutionary mindset

  • Complete step 3 - 8 to realise and experience truly transformation of ITyDATA Sales System

  • Key next step - Analyse demand for ITyDATA Sales System

    • Where new work comes from?

    • What is the arrival rate of new requests?

    • What are your customer's expectations?


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