Agile-Lean Marketing Team
Vision - Continuous Value Delivery
3 months
Internal Client - Marketing Business Team & Engineering Team
Background
At ITyDATA, we envision a world where businesses can increase business impact and value delivery through data and technology. We're bringing this world about through our value-building, innovative, and cost-effective data and technology consulting services. At its core, ITyDATA is an innovative technology and data innovation consultancy. We are focused on simplifying technology and data innovation in order to increase business value and impact. In order to achieve our vision and core marketing goals, we have decided to create an Agile-Lean Marketing Team.
Key Objective
The key objective of this project is to create an Agile-Lean Marketing Team
Key Activities
Establishing Kanban method as defined in the Kanban method guide
Creating and optimising marketing workflow for continuous value delivery
Establishing Kanban system
Kanban Principles
Kanban board
Kanban cadences
Kanban Practices
Create a Kanban Flow metrics dashboard
Drive agile-lean mindset and practices
Key Outcomes
Marketing Team behaviours and mindset are more aligned towards Agile-Lean
Marketing Team is continuously delivering value using Flow
Demonstrable evidence of improve in marketing workflow
An established and maturing Kanban system for Marketing
A data-driven interactive Kanban Flow metrics
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