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Building an AI Passive Income Path Finder: Helping People Find Their Ikigai Passive Income Path

Updated: 4 hours ago


Building on our previous blog, AI Passive Income – From Idea to Product with Product Loop, we're taking you through the next stage of the journey.


In this blog, we share how we built the Building an AI Passive Income Path Finder—an AI-powered app that helps people discover their personalised passive income path and take practical steps from idea to income.



Table of Content


The Problem


Most people know they should have multiple income streams.


The problem is they don't know where to begin.


With the rising cost of living, increasing job uncertainty, and frequent layoffs, relying on a single income has become a financial risk rather than a financial strategy.


Cost of living tops the list of most important national issues to Britons (Source - YouGov)
Cost of living tops the list of most important national issues to Britons (Source - YouGov)

There are countless videos, books and online courses explaining passive income ideas.


But very few help answer a much more important question:


Which passive income path is right for me?

We wanted to build something simple that could help people move from endless research to meaningful action.


Our goal was to create an AI-powered app that helps people:

  • Discover their ideal passive income path

  • Understand their passive income profile

  • Receive personalised recommendations

  • Take the first step from idea to income


What We Built


We created the AI Passive Income Path Finder—an AI app inspired by the Japanese concept of Ikigai.


Instead of recommending the same passive income ideas to everyone, the app starts by understanding the individual.


Users answer four simple questions:

  • What do you love?

  • What are you good at?

  • What problems would you enjoy solving?

  • What would people pay for?


Ikigai - Reason for Being
Ikigai - Reason for Being

From these answers, AI generates a personalised report that includes:

  • An Overall Ikigai Passive Income Score

  • A personalised Passive Income Profile

  • A detailed Passive Income Report

  • Useful resources to continue the journey


Rather than overwhelming users with hundreds of ideas, the app provides a starting point that's tailored specifically to them.



How We Built It


We built the AI Passive Income Path Finder using our Product Loop Framework.


Our journey looked like this:


  1. Created a Product Loop Statement

  2. Captured the idea using the Product Idea Framework

  3. Explored the customer and user journey using the Product Discovery Framework

  4. Validated assumptions using the Product Experiment Framework

  5. Reflected on our learnings with the Product Retrospective Framework

  6. Made product decisions using the Product Decision Framework

  7. Go again - Repeat the Product Loop


For our first MVP, we deliberately kept the experience simple.


The entire application is built around the Ikigai questionnaire.


Once users complete the questions, an AI model analyses their responses and generates a personalised passive income profile and report within seconds.


One Challenge We Didn't Expect


One of the biggest design challenges wasn't the AI.


Balancing business goals with user experience.

We wanted the app to be:

  • Free to use

  • Simple to complete

  • Helpful from the first interaction


At the same time, we needed to think about future sustainability, user analytics and monetisation.


For the MVP, we made a conscious decision:

Prioritise helping users first.


We believe creating genuine value is the foundation for building a sustainable product.


Results



Our first MVP now generates a personalised passive income journey in just a few seconds.


Users receive:

  • A personalised Passive Income Score

  • An Ikigai Passive Income Profile

  • A detailed Passive Income Report

  • Practical next steps to continue their journey


Passive Income Path Finder Questionnaire

The first major milestone was designing the Passive Income Path Finder Questionnaire.


We wanted to create a simple assessment that could capture enough meaningful information to generate a personalised passive income profile without overwhelming users.


The questionnaire is built around four core question sets inspired by the Ikigai framework.


  1. What do you love?

    • Choose the active that interest you the most

    • What specific activities or topics do you love?

    • How much do you love these activities or topics?\

  2. What are you good at?

    • Choose your strongest skill

    • What skills, experiences, qualification or achievements do you have?

    • How skilled are you?

  3. What problem would you most like to solve?

    • Choose one problem

    • Who would you most like to help, and what challenge would you help them overcome?

    • How much impact do you think this could have?

  4. What would people pay for?

    1. What would you be paid for

    2. Describe a product, service or idea that you believe people would pay you for

    3. How confident are you that people would pay for this?


By combining structured ratings with open-ended responses, the questionnaire captures both quantitative and qualitative insights.


This gives the AI a more complete understanding of each user, enabling it to generate a personalised passive income score, profile and report rather than offering generic recommendations.


AI Passive Income Path Finder - Questionnaire
AI Passive Income Path Finder - Questionnaire

Passive Income Profile


The second milestone was creating the Passive Income Profile.


We wanted to give users a simple summary of their results.


The profile has two parts.


Overall Passive Income Score

The Overall Passive Income Score measures a user's passive income potential.


The score ranges from 1 to 5.

  • 1 indicates a low level of alignment.

  • 5 indicates a strong level of alignment.


The score is based on the user's questionnaire responses.


It helps users understand where they are today and where they can improve.


Ikigai Passive Income Profile


The Ikigai Passive Income Profile provides a visual summary of the user's results.


It brings together the four Ikigai dimensions:

  • What you love

  • What you're good at

  • What problem you want to solve

  • What people will pay for


The profile helps users quickly see how these areas align.


Together, the score and profile give users a clear starting point for their passive income journey.



AI Passive Income Path Finder - Score & Profile
AI Passive Income Path Finder - Score & Profile

Passive Income Report


The third milestone was creating the Passive Income Report.


We wanted every user to leave with a clear action plan.


Our goal was to help people move from idea to income with practical next steps.


The report includes:

  • Passive Income Recommendation – A personalised passive income idea based on the user's responses.

  • Key Benefits – Why this passive income path is a good fit for the user.

  • Idea to Income Guide – Simple, practical steps to turn the idea into reality.

  • Next Steps – One clear action the user can take today to begin their passive income journey.


The report transforms insights into action.


Instead of asking, "What should I do next?", users leave with a personalised path and a clear starting point.


Passive Income Path Finder - Personalised Report
Passive Income Path Finder - Personalised Report

AI Passive Income Path Finder Demo


See the AI Passive Income Path Finder in action.



Case Study - How Mark Found His Passive Income Path


Meet Mark


Mark - AI Passive Income Path Finder Early User

One of our early users is Mark. Mark is 28-year old software developer based in Canary Wharf, London


He needs to make extra cash, get a house and start a family


His frustration are raising cost of living, redundancy risk increase and high financial anxiety


Mark's main goal is to make £1000 extra per month and need to start passive income asap


He just doesn't know which passive income path is right for him.


That's where the AI Passive Income Path Finder comes in.



Mark's Responds to the AI Passive Income Path Finder


  • What do you love?

    • Building apps, website or AI

    • Love creating AI video games

    • I absolutely love it

  • What are you good at?

    • Technical skills

    • Python and Java programming

    • I'm very skilled

  • What problem would you most like to solve?

    • Helping people make money

    • Helping entrepreneurs and young companies make their gaming idea a reality

    • High Impact

  • What would people pay for?

    • Building an app or AI tool

    • Creating gaming apps as a freelancer

    • Possibly


Mark's Passive Income Profile


Based on his responses, Mark received an Overall Ikigai Passive Income Score of 4 out of 5.


This indicates a strong potential to build a successful passive income stream.


His Ikigai Passive Income Profile also shows strong alignment between:

  • What he loves

  • What he's good at

  • The problems he wants to solve

  • What people are willing to pay for


Overall, Mark has a strong foundation for turning his skills into an income-generating product.


Mark's Passive Income Profile
Mark's Passive Income Profile

Mike's Passive Income Report


Passive Income Name: Gaming App Development


Key Benefit of This Idea:

Leverage your technical skills in Python and Java to create engaging AI video games that not only fulfill your passion but also generate passive income through digital product sales. By helping entrepreneurs and young companies bring their gaming ideas to life, you can create a sustainable income stream while making a positive impact in the gaming industry.


Go from Idea to Income in 5 Steps:

  1. Identify Your Niche:Research the gaming market to find gaps or trending themes that resonate with your interests and skills. Focus on areas where you can apply AI to enhance gameplay or user experience.

  2. Develop a Prototype:Use your programming skills to create a minimum viable product (MVP) of your game. This should include core features that showcase your concept and allow for user testing.

  3. Gather Feedback:Share your prototype with potential users and gather feedback. Use platforms like social media, gaming forums, or beta testing groups to refine your game based on user input.

  4. Launch and Market Your Game:Once you have a polished product, launch it on platforms like the App Store or Google Play. Utilize digital marketing strategies, such as social media advertising and influencer partnerships, to reach your target audience.

  5. Monetize and Scale:Implement monetization strategies such as in-app purchases, ads, or premium versions of your game. As your game gains traction, consider expanding your offerings or creating additional games to build a portfolio of digital products.


Your Next Move Is:

Start by conducting market research to identify potential niches within the gaming industry that align with your passion for AI and your technical skills. Create a list of ideas and prioritize them based on feasibility and market demand. Once you have a clear direction, begin developing your prototype!


What We Learned


AI starts with meaningful data.

The quality of the recommendations depends entirely on the quality of the information collected.


User experience always comes first.

People don't care how sophisticated your AI is if the experience feels confusing.


Personalisation matters.

Not everyone should build the same passive income business.


Helping people discover their path is far more valuable than showing them a generic list of ideas.


Multiple income streams are becoming essential.

Building passive income isn't simply about making more money.


It's about creating greater financial resilience.


What's Next


This MVP is only the beginning.


The next version will focus on:

  • Smarter AI recommendations

  • Improved personalisation

  • Better user insights

  • A sustainable business model

  • Additional AI-powered passive income pathways


Our goal is to help people move beyond discovering ideas and start building real income-generating products.

Start Your Passive Income Journey


Ready to discover your personalised passive income path?


Here are your next steps:





Everyone's passive income journey is different. The hardest part isn't building—it’s knowing where to start.


Find your path. Take the first step. Go from idea to income.


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